When I first saw Chanel's campaign I didn't know where it had been taken it could be any ocean in the background that Saskia de Brauw and Joan Smalls were modeling in front of. But later I checked Chanel's homepage, it wasn't a big surprise Karl and his team had chosen the infamous Cap-Eden-Roc to be the setting for this shoot (it was also where Chanel held their Resort fashion show). The notorious hotel has seen more stars than any equivalent five star housing and is "the" hotspot during Cannes Film Festival. I can tell you now what I wish for: is to stay at this gorgeous sanctuary during the festival. But back to the stunning campaign, I love the setting even if few would use it for high-fashion; trapezes and gymnastic bars high above ocean-level. The sky merging with the water... I dare to say this photo will be highlighted in the history of Chanel (see below), there's something very classical about this picture but it's still today's top models wearing new clothes which stands for the very essence of Chanel (though a remark that should be made is that this photo could have been taken thirty years ago, nothing is clearly saying this is 2012, especially not the garments).
Funny Karl is the only one sitting and everyone else is focused on the magic that is happening. Now we know how many people are needed for a Chanel shoot.
Photos: © CHANEL