Johan Lindeberg left his brand J Lindeberg a few years back, having designed there for 13 years. He said it was a tough decision and it took two years to get used to the idea, adding that “Helmut Lang did it and also Yves Saint Laurent towards the end, left their company which had their name”.
Today he’s focusing all energy and design skills on his new label BLK DNM. He’s moved from Sweden to New York where the label has its store and where Johan is seen frequently out and photographed by Style.com. Purple Magazine editor-in-chief, and friend to Johan, Olivier Zahm is a splendid contact to have in the fashion world. Zahm recently shot the J Lindeberg Biannual Book (see video below.) BLK DNM is having a busy fall, opening a pop-up store in Stockholm and launching a new perfume, Perfume 11 BLK DNM (the perfect Chritsmas gift.)